3 Simple Mistakes That Cost a Fortune When Creating a Print Mailing

1. Be Flexible With the Finished Size and Paper Stock The way your mail piece is processed varies, sometimes significantly, between vendors and even within the same vendor. Depending on how the processes are set up, your project could have a much lower price point with even a 1/8” change in…


Has Agency/Production Decoupling Hurt Your Company?

It’s time to fight back. A couple of years back “agency/production decoupling” became a trending topic in marketing circles. The idea was, that clients could go directly to manufacturers (television production or PRINT production) and deliver their agency-made creative in order to cut costs. Not a…