Enterprise Level Solutions - Moving Print Forward

What does it take? What makes a great enterprise-level print provider? Some may think it’s merely the ability to fulfill demand. If your enterprise level client needs to send half a million pieces of mail per day and you can provide it, that’s enough. Others feel it’s offering an enterprise level…


How to Sell More Print - Grow your Print Revenue

Leverage existing content you’re creating for customers to generate print content. Things like:  •    Email blasts become direct mailings – Convert your email design to a fantastic oversized postcard that fits easily into our direct mail templates. •    E-book content becomes a bound and printed…


Choosing the Right Paper for your Statement Mailings

Something that many banks and credit unions never think about is the actual paper that their statements are printed on. It’s a small detail but can say a lot about your organization. Paper or the “print stock” as it’s known in the printing industry is also one of the largest drivers of price on…


One Mailing Pays for the Service

A RiteList™ Case Study: East Aurora UFSD East Aurora Union Free School District recently purchased our RiteList product. Joanne M. George, the district’s business manager, conducted a thorough cost-benefit analysis comparing her original list with an actual mailing after purchasing RiteList™.…


Give Your Transactional Printing the Attention it Deserves

Every communication matters. Whether it’s a social media post that could go viral, a billboard, a direct mail postcard, or your statements or invoices, companies should invest wisely in ALL of their communications. Every touch point someone has with your organization is an opportunity to grow or…


3 Simple Mistakes That Cost a Fortune When Creating a Print Mailing

1. Be Flexible With the Finished Size and Paper Stock The way your mail piece is processed varies, sometimes significantly, between vendors and even within the same vendor. Depending on how the processes are set up, your project could have a much lower price point with even a 1/8” change in…


Has Agency/Production Decoupling Hurt Your Company?

It’s time to fight back. A couple of years back “agency/production decoupling” became a trending topic in marketing circles. The idea was, that clients could go directly to manufacturers (television production or PRINT production) and deliver their agency-made creative in order to cut costs. Not a…


5 Things to Consider About Your Statement Printer

Whether you’re happy or not with your current print vendor, looking for a new print vendor or looking for your first print vendor, there’s a couple of things to keep in mind before stepping into (or out of) or continuing these relationships. 1)    Is your print vendor’s Customer Service Department…