Are you looking for an effective way to reach your target audience and increase your business’s visibility? Consider using Every Door Direct Mail (EDDM) by the United States Postal Service (USPS). EDDM is a powerful marketing tool that can help businesses of all sizes attract new customers, promote their products or services, and increase their revenue. In this blog post, we’ll explain what EDDM is, the benefits of using it, and how to get started with EDDM.

What is EDDM?

Every Door Direct Mail (EDDM) is a program offered by the USPS that allows businesses to send marketing materials to every household, apartment, and business in a specific geographic area. With EDDM, businesses can target specific zip codes, carrier routes, or even a radius around their location. The program is designed to make it easy and affordable for businesses to reach a large audience without the need for an address list or postage permit.

Benefits of EDDM

There are many benefits of using EDDM for your business, including:

1. Cost-effectiveness: EDDM is one of the most cost-effective marketing tools available. The USPS offers discounted postage rates for EDDM mailings, which can save businesses money on their marketing campaigns.

2. Geographic targeting: With EDDM, businesses can target a specific geographic area, such as a zip code or carrier route, to reach their desired audience.

3. No need for an address list: Unlike traditional direct mail, EDDM does not require businesses to have an address list. Instead, businesses can target every household and business in a specific area.

4. Easy to use: EDDM is easy to use, even for businesses without experience in direct mail marketing. The USPS provides step-by-step instructions on their website, and there are many online tools and resources available to help businesses design and print their mail pieces.

How to Use EDDM

To get started with EDDM, follow these steps:

1. Determine your target audience: Use the USPS’s online tool to select the zip codes, carrier routes, or radius around your location that you want to target.

2. Design your mail piece: Create an eye-catching design for your mail piece that will grab the recipient’s attention and encourage them to take action.

3. Print your mail piece: Choose a high-quality printer or a professional printing company like Applied Business Systems, located in Batavia, New York, that specializes in EDDM mailers.

4. Prepare your mailing: Bundle your mail pieces by carrier route and prepare the necessary paperwork and postage payment.

5. Drop off your mailing: Take your mailing to the local post office or arrange for a USPS pickup.

Best Practices for EDDM

To maximize the effectiveness of your EDDM campaign, follow these best practices:

1. Customize your message: Tailor your message to the specific audience you are targeting to increase engagement and response rates.

2. Use high-quality images: Use images that are clear and eye-catching to grab the recipient’s attention and communicate your message effectively.

3. Include a clear call to action: Encourage the recipient to take action, such as calling your business, visiting your website, or redeeming a special offer.

4. Track your results: Use a unique tracking code or phone number to measure the success of your EDDM campaign and make adjustments as needed.


Every Door Direct Mail (EDDM) is an effective and affordable way for businesses to reach a large audience and promote their products or services. By targeting a specific geographic area and using high-quality mail pieces, businesses like yours can increase their visibility and attract new customers. For professional EDDM mailers, contact Applied Business Systems in Batavia, New York. With their expertise and experience, they can help you design and print eye-catching mail pieces that will get results.