What does it take?
What makes a great enterprise-level print provider? Some may think it’s merely the ability to fulfill demand. If your enterprise level client needs to send half a million pieces of mail per day and you can provide it, that’s enough. Others feel it’s offering an enterprise level platform – a suite of software that drives client ordering, print production, invoicing, and client reporting. If you have that, then you’re ready to provide services to the world’s largest industries for print communication. These are both great offerings to be able to offer to enterprise-level customers, but it’s not what most enterprise level clients value most.
More than anything else, flexibility is often the biggest driver of value to enterprise clients. The ability to quickly onboard new print solutions, technologies, or integrations is something that will always make large clients happy. The reason behind this is pretty simple – enterprise clients are sophisticated. They use a ton of technology to drive their business and being able to keep up with changing demands is a must.
The ability to scale-up production facilities for a specific product and pop up a new API integration or custom reporting solution far outweighs the benefits of how many printing presses you currently have or how many features your one-size-fits-all platform has. If you can do all of this within 45 days, you’re going to start to look appealing to enterprise clients that need to move fast.
This type of on-demand problem solving and the ability to offer a custom solution is something that enterprise clients often need and value above just about anything else. Often, enterprises will even partner with print providers with great flexibility to be able to expand their product offering.
Electronic + Mail Communications (Enterprise or Emerging)
Most often, technology drives enterprise level print projects. Figuring out the best way to get data flowing directly into the production of printed mail is the most critical step. This is also where print providers with large “platform driven” production suites fall short. The ability to craft custom integrations with any existing ERP or data channel and drive print directly from it cuts down on time creates production cost savings and ensures data integrity by eliminating human error.
Technology and software organizations can thrive on print from a revenue standpoint as well, especially when providing an ongoing service (which most do these days). Software solutions requiring communications often have a need for a printed and mailed component as well as a digital-only communication. In the past, it may be up to the service purchaser (the software company’s client) to figure out how to bridge that gap and provide printed communications. More and more often, software development teams will have a far more accessible path to creating all of the integrations between the different channels (web, app, email, print).
Finding New Revenue
This is where our flexible printer comes in – they are equipped and flexible to help software companies ramp up production while cutting costs on staffing, facility costs, and the like. Enterprise and emerging technology companies are starting to see new untapped revenue sources with print – and that’s exciting.
With flexibility, agility, and opportunity new product offerings can happen quickly and efficiently for technology providers. Teaming up with the right printer is all it takes to start creating revenue from print.
While this is exciting for our enterprise clients, it’s also stimulating for printers like ABS as well. We have over 35 years of experience in flexibility and agility. Our best and most significant client relationships that helped launch our print production department were born from both and outsourcing and revenue sharing model. We’ve always embraced the partnership aspect of our business, and we look forward to the future of print as technology helps to propel it forward in new and creative ways.