Maximizing Your Marketing ROI

Maximizing Your Marketing ROI: The Role of Production in Cost-Savings

In today’s fast-paced market, companies are always looking for ways to maximize their marketing ROI, often by focusing on reducing costs. One way to achieve this goal is to partner with a production company that offers a range of services that can help streamline the production process and reduce costs in the long run.

Partnering with a Production Company: An Overview

Partnering with a production company can deliver a whole range of benefits that companies might not otherwise realize. Companies such as Applied Business Systems (ABS) bring decades of experience in printing, direct mail, and transactional printing. This experience provides a wealth of knowledge that can help businesses achieve their marketing goals cost-effectively.

Maximizing Your Marketing ROI by Reducing Postage Costs

One of the biggest expenses in any direct mail campaign is postage. However, there are many ways to reduce the costs associated with mailing. Partnering with a production company that specializes in direct mail campaigns, like ABS, can be a great way to find postage discounts. ABS can help your company find bulk mailing discounts, which can make a significant difference in the final cost of your direct mail campaign.

Maximizing Your Marketing ROI through Print Method Discounts

Choosing the right printing method is critical to producing high-quality visual materials and maximizing your marketing ROI. However, it can also be a significant source of unexpected expenses if a company is not familiar with how to choose the most cost-effective printing method. Partnering with a production company that specializes in printing, like ABS, can help businesses identify the most cost-effective printing method while still maintaining the quality of their marketing materials.

Quality Control and Consistency

Inconsistent branding can lead to confusion among a company’s target audiences. Additionally, lower-quality materials might not reflect a company’s brand image and can produce negative ROI in the long run. Partnering with a production company that specializes in printing and direct mail, like ABS, can help businesses establish a consistent brand image across all marketing channels while maintaining the highest printing quality standards.

Expertise in Advanced Automation and Software Integration

Partnering with a production company like ABS can provide businesses with access to cutting-edge technology and expertise in advanced automation and software integration. These tools can help streamline the production process for printing and direct mail campaigns, resulting in significant cost savings in the long run. ABS can also help businesses integrate their software platforms and streamline data transfer, validation, and ingestion.

Applied Business Systems (ABS) has a strong focus on leveraging advanced technology to improve their production and printing processes. They have expertise in software integration and data transfer methods. ABS can interface directly with client software through API data transfers and transfers via ERP 3rd party providers such as Microsoft Azure.

ABS’s cutting-edge composition engines leverage automation to process data accurately and efficiently. This automation technology allows for hands-free data ingestion from clients’ servers while providing flawless digital proofs. ABS’s technical staff outlines a scope of work for software integration to ensure a smooth and streamlined process from data ingestion to statement printing.

ABS also offers a proprietary customer portal that enables clients to view and approve proofs, track the status of their project, and communicate with ABS’s team throughout the process. The customer portal simplifies the communication process between clients and ABS, ensuring that both parties are on the same page and that project roadblocks are quickly addressed.


Partnering with a production company that offers a range of services can be an excellent way for maximizing your marketing ROI of your campaigns and reducing costs in the long run. By taking advantage of the expertise and experience of companies like ABS, businesses can significantly reduce postage and print production costs, maintain consistent quality, and take advantage of advanced automation and software integration tools. Overall, the right production partner can help businesses maximize their marketing ROI while maintaining quality standards in an increasingly competitive market. Contact us or Get a Quote today!